Elevator Pitches

by Kathryn

Question: I've been working on an elevator pitch.

What do you think of this?

A Case of Hearts
Client-Attorney privilege compromised by a three way conflict: Career, child and commitment.

Appreciate your comment.

Answer: My gut reaction (which is all you will get to an elevator pitch)...

Of course, brevity is important here, but I would suggest being a little more specific about how the three things will conflict. Its the specifics that make a story interesting.

"Commitment" is a bit vague. Commitment to what?

What exactly is the reason for breaching client-attorney privilege? And how does that relate to the family/career conflict?

We've seen lots of stories where the demands of family and career conflict. I think you should say more precisely what makes this story unique.

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